Paraboot's 'Michael' derby shoe gains popularity among youth

Paraboot's 'Michael' derby shoe, which helped save the company from bankruptcy in 1983, is experiencing a resurgence in popularity among young fashion enthusiasts. The shoe's durable design appeals to a generation shifting from sneakers to more formal footwear. The 'Michael' is now featured prominently in collections from brands like J.Crew, which aims to promote a "buy less, buy better" philosophy. The shoe's blend of ruggedness and style makes it a versatile choice for modern outfits. Despite high demand, Paraboot faces challenges in production due to its commitment to quality. The brand is exploring ways to increase output while maintaining its craftsmanship, ensuring the 'Michael' remains a sought-after item in menswear.