Parents prefer smartwatches over smartphones for children

More parents are choosing smartwatches for their young children instead of smartphones. This trend is growing as parents want to control screen time and protect their kids from addictive content online. In Singapore, parents like Ms. Shirley Ng have decided to give their children smartwatches instead of phones. Ms. Ng's daughter, Alysandra, received a smartwatch when she turned nine, while her older sister got a phone at the same age. The smartwatch allows for tracking and limited communication without the risks associated with social media and apps that come with smartphones. Smartwatches for children have become popular globally, even as overall smartwatch sales fell. In 2024, more than 20 million kids' smartwatches were shipped worldwide, which is an increase of up to 9 percent compared to 2023. In Singapore, the market for these devices also grew, with 35,000 units sold in 2024. These smartwatches typically come with features such as GPS tracking and limited calling options. Parents can set restrictions on app downloads and communication to help avoid distractions and limit screen time. Prices for these devices range from $80 to $270. As concerns rise about social media's impact on young people's mental health, parents are looking for safer alternatives. Singapore's Health Ministry has advised limiting screen time for children under 12 to two hours a day. This has further fueled the demand for kids' smartwatches, which offer a more controlled environment. Local brands like myFirst are seeing significant sales growth in the smartwatch market. The company has expanded its reach and now sells its products in various countries, including the U.S. Some parents, like Ms. Ng, appreciate the peace of mind that comes with using these devices. While smartwatches can be helpful, experts warn that they can also be distracting. Mrs. Esther Foong-Tan from SGFamilies advises parents to be mindful of how these devices are used. Balancing security and distraction remains a challenge for families.