Peacock offers NBA TV rights with regional pricing

Peacock, NBC's streaming service, has announced changes to its broadcasting of NBA games. Fans in certain areas will need to pay extra for access to local NBA teams through regional sports networks. This new add-on subscription allows fans in markets served by NBC Sports regional networks to watch local teams from the NBA, MLB, NHL, and WNBA. The affected networks include NBC Sports Bay Area, NBC Sports Boston, NBC Sports California, and NBC Sports Philadelphia. Prices for the add-on will vary by location. For example, NBC Sports Bay Area will cost $17.93 per month, while Boston's will be $14.95. California's price is set at $17.95, and Philadelphia will be $24.95. Peacock's changes come after NBC dropped several regional sports networks over recent years. Despite this, NBC still operates four regional networks, aiming to include these in higher-priced subscription tiers. In addition, the NBA has made a significant broadcasting deal moving forward into the 2025-26 season. TNT will not broadcast any NBA games for the first time since 1988. Instead, ESPN and ABC will air 80 regular-season games along with many playoff games. NBC is set to return as an NBA broadcaster after more than 20 years. It will show up to 100 games a season and host events such as the NBA All-Star Game. Amazon Prime will also play a key role by streaming 66 regular-season games. Customers must purchase a Peacock subscription, which starts at $7.99 a month or $79.99 per year, to access the regional sports networks.