Peak Design denies tracing backpack linked to UnitedHealthcare CEO shooter

Peak Design's CEO, Peter Dering, has denied claims that the company traced the serial number of a backpack worn by the shooter of UnitedHealthcare CEO Brian Thompson. Dering stated that Peak Design has not provided customer information to police. The shooter, identified as Luigi Mangione, is in custody. Rumors suggested that Peak Design helped in his arrest by tracing the bag's owner, leading to backlash against the brand. Dering clarified that the serial numbers on the bag are not unique identifiers. Dering emphasized that the company takes customer privacy seriously and that they only track product issues through non-unique lot numbers. He also mentioned that the bag in question is an older model, likely purchased between 2016 and 2019.