PepsiCo announces $1.2 billion acquisition of Siete Foods in Texas

kvue.com October 1, 2024, 10:00 PM UTC

PepsiCo has announced a $1.2 billion deal to acquire Siete Foods, a Mexican-American brand based in Austin, Texas. The acquisition includes Siete's range of products like chips, tortillas, and sauces. Approval is expected in early 2025. Siete Foods was founded ten years ago by Veronica Garza, who created healthy recipes to address her autoimmune diseases. The brand has grown to offer various grain-free and healthy Mexican-American food options. The acquisition aims to enhance PepsiCo's multicultural product portfolio. Siete's current manufacturing site is in Austin, but future plans for the facility remain unclear.


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