Percy Pig Candy to debut in U.S. Target stores

Percy Pig Gummy Candy, a popular British treat, will be available in Target stores across the U.S. starting March 30. This marks the first time the candy, sold by Marks & Spencer since 1992, will be sold in America. The six-ounce bags will retail for $3.99 and feature original flavors like raspberry and strawberry. Percy Pig has gained a loyal following in the UK, selling over 20 million bags last year alone. The candy has expanded its brand with various collaborations and merchandise, including vegan options. Percy Pig has also attracted attention from celebrities, enhancing its popularity beyond the UK.