Pernia’s Pop-Up Shop opens in Fort's Ismail Building

Pernia’s Pop-Up Shop has opened a new store in Fort's Ismail Building, replacing Zara. The store spans 59,350 square feet and offers nearly 5,000 luxury items, significantly increasing the selection compared to previous locations. The new outlet aims to enhance the offline shopping experience with more staff, trial rooms, and organized sections for easier browsing. This approach allows shoppers to find specific categories without navigating the entire store. Pernia’s Pop-Up Shop focuses on bridging luxury consumers with trusted designers, marking a shift in the Indian fashion market. The expansion reflects a strategy to capture a larger market share in prime locations across Mumbai and Delhi.