Phil Long secures naming rights for music hall in northern Colorado Springs

Phil Long Dealerships has secured naming rights for a music venue in northern Colorado Springs, rebranding it from Boot Barn Hall to Phil Long Music Hall. This change follows the expiration of Boot Barn's five-year naming agreement. The venue, which opened in 2019, aims to diversify its music offerings beyond country acts. VENU, the venue's owner, seeks to attract a wider range of performers and events under the new name. Phil Long has previously used the hall for company events and has established a relationship with VENU through a recent naming rights deal for a nearby amphitheater. The new agreement includes the use of Lincoln Navigators for transporting artists and VIPs.