Philip Morris stock rises 66%, driven by Zyn

Philip Morris International (PM) has seen a significant increase in its stock value, rising 66% over the past year. This surge comes as investors are shifting their focus from tech stocks like NVIDIA, which have been popular in the past. Analysts are now paying more attention to Philip Morris due to its strong performance. The company has been doing well, particularly with its product Zyn, a brand of nicotine pouches. This trend suggests that there might be more growth ahead for the company. The article highlights that while many investors are currently enchanted by artificial intelligence stocks, Philip Morris has outperformed some of those tech giants recently. This unusual rise in the tobacco industry has caught the eye of market watchers. Investors should be cautious, however. Past performance is not always an indicator of future success. It's important to remember that all investments carry risks.