Pokémon Go assures players no intrusive ads planned

Pokémon Go's recent acquisition by Scopely for $3.5 billion has raised concerns among players about the game's future. Many are worried about possible changes to how the game operates, particularly regarding advertising and monetization strategies. In an interview, the game’s director, Steranka, reassured players that intrusive ads will not be a part of Pokémon Go. He firmly stated, "definitively no, that is not happening in Pokémon Go — not now, not ever." Steranka emphasized that Scopely understands the game's unique appeal and does not want to alter its successful formula. He further noted that the team will not sell player data to other companies. Any data collected will only be used to run the game and will be stored securely in the U.S. Steranka highlighted that they always follow strict regulations regarding data privacy. Additionally, the focus on outdoor gameplay will continue. Steranka expressed commitment to keeping Pokémon Go an outdoor experience, saying, "I would be remiss if through this transaction, Pokémon Go became Pokémon Stay at Home."