Potion Paris valued at £3.25 million after Dragons' Den

Omar Mian, a contestant on BBC's Dragons' Den, has shared how his experience on the show did not match his expectations. Despite this, his business, Potion Paris, has grown in value to over £3 million. In 2022, Omar and his partners, Astyn and Suzanne, pitched their toxin-free perfume brand to the Dragons. They sought a £50,000 investment for 6 percent equity. The Dragons were impressed, leading to a bidding war. However, they ended up offering 20 percent for the investment, which was more than the trio had intended to give away. After the show, Omar felt "misled" about the process. He expected close mentorship from Peter Jones and Steven Bartlett but found it was different in reality. Communication was mainly through their investment teams, not directly with the Dragons. Omar expressed disappointment that the support they received was basic and not what they needed. Realizing that giving away 20 percent was too much, Omar and his partners paused the deal and secured funding elsewhere. They soon found they didn’t need the Dragons' help, as Potion Paris reached a value of £3,250,000. Their episode has been rebroadcast due to its popularity, and their products sold out quickly on QVC, becoming the fastest-selling fragrance brand on the channel. Despite the challenges, Omar has no regrets about appearing on the show. He encourages other entrepreneurs to take the chance for exposure, even with its risks.