Poundland launches affordable beauty dupes for shoppers

Shoppers are excited about new beauty dupes available at Poundland, a popular discount store. Customers are rushing to stock up on affordable alternatives to high-end products. Many are looking for ways to save money amid rising living costs while still enjoying quality makeup and skincare. One standout product is a dupe for Estee Lauder's Advanced Night Repair Serum. This alternative is priced at £1.50, making it £87.50 cheaper than the original. Another popular find is a Bobbi Brown-inspired face primer, which is also much less expensive. Social media users are sharing their finds, expressing delight over these budget-friendly beauty products. One shopper, who found the Body Stories Moisturising Primer, praised it for being even better than a more expensive primer she has used. The growing interest in beauty dupes is part of a larger trend where consumers, especially younger ones, seek cost-effective beauty solutions. Research shows that 55% of people want to spend less on their beauty routines, leading to many viral videos on platforms like TikTok showcasing these affordable alternatives. Customers are encouraged to act quickly to grab these items, as they are expected to sell out fast. Many users are already sharing their positive experiences, indicating that these affordable dupes may quickly become favorites among beauty enthusiasts.