Premier Protein uses new video ad format for engagement

SeenThis has partnered with Exverus to launch a new advertising product called Social Reach, which uses streaming vertical video technology. Premier Protein is the first brand to utilize this format, aiming to enhance engagement on the open web. This new ad format combines the creativity of social media ads with targeted advertising across premium content. It allows brands to deliver high-quality vertical video in standard display ad slots, expanding their reach beyond traditional social platforms. The collaboration with PubMatic enables efficient delivery of these ads, improving performance and user experience. SeenThis aims to transform digital content distribution with its adaptive streaming technology.