Primark launches festive jumper collection ahead of Christmas shopping season

Primark has launched a new collection of festive jumpers, attracting many shoppers ahead of Christmas. The jumpers feature playful designs, including a Santa on a scooter and a snowflake knit, all priced around £12 to £14. The collection includes a variety of styles, such as a Christmas Fair Isle cardigan and a sequin jumper with a festive slogan. Primark's marketing on social media has generated excitement among customers, who are praising the designs. Primark attributes its low prices to bulk buying, minimal advertising, and efficient product transport. The company aims to provide trendy items at affordable prices, which has resonated with shoppers this holiday season.