Print popularity surges with younger collectors in 2025

Prints are gaining popularity among collectors, with four dedicated fairs happening this month in London, Brooklyn, Paris, and New York. This marks a shift as the print market sees renewed interest, especially from younger buyers. Sales of prints increased by 18.3% in 2023, driven largely by Gen Z collectors. Museums are also taking prints more seriously, incorporating them into exhibitions and programs, reflecting a broader acceptance of editioned works. The focus of print fairs is shifting towards contemporary art, with fewer exhibitors showcasing Old Master prints. New models are emerging, including collaborations that expand the definition of prints, indicating a growing and diverse market.