Promenade Saucon Valley adds new retailers in Upper Saucon

Promenade Saucon Valley in Upper Saucon Township is growing with new stores. A mental health wellness studio, a fashion boutique, and a handmade crafts market will be opening soon. Mental Strength Ritual, run by doctors Olga Chugusova and Adam Wallach, is set to launch next to Altar’d State. This mental health wellness studio aims to help people improve their well-being. Dolly’s Boutique will also be new, located next to L.L. Bean. It will offer stylish prom dresses, wedding apparel, and more. The Hive, owned by MaKayla Adams, will open in mid-April. It will feature products from 250 to 300 vendors, including soaps, candles, and jewelry. Currently, The Hive is closing its Downtown Allentown Market location. Additional new stores are also coming to the Promenade. A luxury consignment shop named Relux will open in May. Color Me Mine, a pottery painting studio, will start serving customers later this year. Sephora, a well-known beauty retailer, is expected to open in spring 2026. Last year, several new businesses joined the shopping center, including Mason’s Famous Lobster Rolls and the J. Crew Factory store. The recent updates aim to enhance the shopping experience for the community.