Punjab government creates new tourism body despite failures

The Punjab government has created a new organization to promote tourism, acknowledging that previous efforts have not succeeded. This reflects ongoing bureaucratic issues in Pakistan, where multiple bodies often overlap without achieving desired results. While foreign tourism remains low due to security concerns, domestic tourism is growing, especially in Gilgit-Baltistan. More Pakistanis are traveling for leisure rather than just family obligations, indicating a shift in travel habits. Despite the potential for religious and cultural tourism, significant barriers persist. Experts suggest that improving infrastructure and opening transit routes could enhance tourism, but without major policy changes, past challenges are likely to continue.