Rajasthan Royals enhance fan access through expanded partnership

Rajasthan Royals and FanCode are deepening their partnership for IPL 2025. The goal is to improve fan engagement through exclusive content and official merchandise. FanCode Shop will now be the team's Official Jersey Manufacturing Partner. They will manage everything related to merchandise, including quality and affordable jerseys. According to the press release, the partnership aims to give fans more access to the team and its players. Fans can look forward to behind-the-scenes content, along with team merchandise. Jake Lush McCrum, CEO of Rajasthan Royals, emphasized that the fans are very important to the team. He noted that this partnership will help fans connect more with the team through exciting content and official products. FanCode Shop will handle the design, production, and marketing of merchandise. This includes a wide range of products like jerseys, t-shirts, and accessories. Fans can also customize jerseys with their names or their favorite players' names, making the items more personal. To improve fans' shopping experience, a FanCode Shop kiosk will open at WTP Mall in Jaipur. This special ‘Royals Corner’ will allow fans to buy merchandise in person. Additionally, merchandise will be sold at stadiums in Guwahati and Jaipur during home matches. In team news, Riyan Parag will lead Rajasthan Royals for the first three games of IPL 2025. Sanju Samson, the regular captain, is recovering from a finger injury. He has been advised not to keep wickets or field for now and will only play as a batsman. The franchise has confirmed that he will return as captain once he is fully healthy. They view him as an essential part of the team.