Ralph Lauren's spring campaign inspired by the Hamptons

Ralph Lauren is returning to the Hamptons for his spring 2025 marketing campaign. The designer has a special connection to this area, which inspired his recent runway show in Bridgehampton. In his campaign, Ralph Lauren highlights the beauty of the Hamptons. He describes it as a place with "endless blue skies, the ocean, and green fields." The campaign features stunning photographs by Alasdair McLellan and a film by Jacob Sutton, showcasing polo fields and charming white fences as backdrops. The collection includes tailored blazers, suits, and shirts in blue and white colors, inspired by the sky. It offers a modern twist on classic styles, along with casual pieces featuring bold patterns. A new addition to the collection is "The Ralph Bag," luxurious bags influenced by Ralph Lauren's love for vintage cars. These bags are designed with special hardware that resembles car interiors. The campaign will officially launch on Thursday and will be celebrated with a fashion event in Shanghai on April 2. This event will feature a "see now, buy now" shopping experience. Later this year, Ralph Lauren will introduce a pop-up shop in Tokyo and host a special event in Dubai inspired by the Hamptons. Additionally, the brand will release 12 archival pieces from the early 2000s, reflecting the Hamptons lifestyle.