Ranchi's Holi alcohol sales hit Rs 115 crore

Ranchi reported alcohol sales of Rs 115 crore during Holi, a significant increase from Rs 84 crore last year. The capital city accounted for Rs 15 to Rs 17 crore of this total, up from Rs 12 crore in 2023. The Jharkhand Liquor Traders' Association noted that higher purchasing power and demand from Bihar residents contributed to the rise. Sales peaked on Friday as consumers stocked up before liquor shop closures. Ranchi's liquor sales for the 2023-24 fiscal year reached Rs 763 crore, up from Rs 600 crore in 2022-23. An additional Rs 80 crore has been recorded this fiscal year until February.