"Recession blonde" reflects new hair color trend

Many people are now choosing to dye their hair "recession blonde." This new trend is gaining attention as it reflects how the economy is affecting personal choices. The term highlights how some are opting for darker hair colors and allowing their natural roots to show. In the past, trends often mirrored economic conditions. For example, short hemlines appeared during prosperous times, while longer styles surfaced during economic downturns. Recently, hairstyles like "recession hair" emerged when people cut back on salon visits after the 2008 financial crisis. Now, in 2025, a similar pattern is emerging with recession blonde, as costs of living rise and many face job uncertainties. Recession blonde is characterized by a darker, more natural look. Many people are skipping expensive hair treatments and letting their roots grow out. While maintaining bright blonde hair can be costly, opting for a more natural hue can save money. Experts note that adopting a more natural look can reduce salon visits and promote healthier hair. Some colorists emphasize that this trend may not just be about a troubled economy but could also reflect changing beauty standards. Moreover, variations of "lived-in" color are growing popular, enabling clients to enjoy a relaxed hairstyle that still looks good as it grows out. For those looking to save money on hair treatments, colorists suggest lowlights or a gloss to keep up with color without frequent salon visits. As people seek cost-effective alternatives, the hope is that these hair trends will provide insights into how the economy affects everyday choices.