Reliance launches Muralitharan's Sun Crush juice in India

Reliance Consumer Products has secured the rights to sell Sun Crush juice in India from Muttiah Muralitharan's Ceylon Beverage International. Local production has begun, with the juice priced at ₹20 for 200 ml, entering a competitive market. This move positions Sun Crush against established brands like Dabur's Real and Tropicana. Reliance aims to replicate its successful pricing strategies from other beverage sectors to gain market share. Previously, Reliance acquired the juice brand RasKik to strengthen its presence in the mass market. The Indian beverages market is projected to grow significantly, reaching ₹1.47 trillion by 2030.