Roborock becomes leading global robot vacuum brand

Roborock has become the leader in the global robot vacuum market, surpassing iRobot in both sales volume and revenue. This information comes from a report by IDC on the smart home device market. In 2024, the robot vacuum category saw 20.6 million units shipped, an 11.2% increase from 2023. Total revenue reached $9.31 billion. The average price of these devices also rose by 7.6% to $452, indicating that consumers prefer higher-end models. Roborock captured 16% of global unit sales and 22.3% of market revenue, showing a growth of 20.7% in shipments from the previous year. Roborock's success is due to its growing popularity in several international markets, including Germany, France, South Korea, and the Nordic region. The company offers a wide range of products, from budget-friendly options to advanced models with features like robotic arms for picking up objects. This strategy has helped Roborock appeal to different types of buyers. On the other hand, iRobot remains the top brand in North America but has seen its global shipments decline by 6.7% in 2024. Its market share has dropped to 13.7%. The company is struggling to stay competitive against cheaper and faster-growing Chinese brands. iRobot has faced challenges, including a failed acquisition by Amazon. They recently launched an updated Roomba series, but there are doubts about whether this will improve their situation. Additionally, other Chinese brands are making gains in the market. Ecovacs leads in China, while other brands like Dreame, Xiaomi, and Yeedi are expanding quickly. Dreame, for instance, recently introduced a new model with advanced navigation technology.