Romantic films are reviving interest among Indian youth

Romantic films are making a comeback in cinemas. This trend is especially noticeable among young audiences who are looking for connection and a sense of nostalgia. Movies like "Sanam Teri Kasam" have done very well at the box office, showing that romantic stories still capture people's hearts in Hindi cinema. Young viewers in India, especially from Gen Z, are showing interest in re-released romantic films, even if some were not popular when they first came out. The appeal of these movies is strong, as many young adults want to experience what they missed. They are willing to pay to see these films, which often include beloved music that connects with audiences today. One standout re-release is a 2016 romantic drama, which has earned over 35 crore during its second run. Another film earned over 11 crore last year, far exceeding its original earnings when it was first released. According to Gautam Dutta, CEO of PVR INOX Ltd, the success of these films is driven largely by younger audiences in smaller cities. Nostalgia and a love for romance draw many people to the cinema. Experts believe that the frequency of these films being shown on television has created a loyal fan base. Many viewers who missed their original release see the films for the first time in theaters now. This recurring exposure keeps the films fresh in people's minds, generating strong demand for their return. Social media discussions and digital content creators celebrating these films further boost their popularity. The experience of watching these movies in theaters enhances the excitement around re-releases. As noted by independent exhibitor Vishek Chauhan, today's younger audiences lack a steady stream of romantic films to enjoy. Many current leading actors focus on different genres, leaving younger viewers without new romantic stories. Re-releases are filling this gap and providing family-friendly options at affordable prices. Overall, there remains a strong desire for romance in films, a genre that has long been a foundation of Hindi cinema. Filmmakers are encouraged to explore more romantic dramas to meet this ongoing demand. Recent successful films indicate that romance still connects well with audiences.