Rose Bowl announces $80 million renovation plan ahead of 2028 Olympics

The Rose Bowl Operating Company announced an $80 million renovation plan for the stadium, set to be completed by the 2028 Summer Olympics in Los Angeles. The upgrades include new seating, a scoreboard, and improved fan connectivity. Six of the eight planned projects are already funded or completed. The renovations will occur in two phases, with Phase I expected to finish by 2026 and Phase II starting after the Olympics. Phase I will cost $30-$35 million and includes various improvements, while Phase II will focus on seating and a new videoboard, costing $45-$50 million. The Rose Bowl will also host a College Football Playoff quarterfinal on January 1.