Rouje launches summer campaign featuring Helena Christensen

Jeanne Damas hosted a dinner to celebrate Rouje's summer 2025 campaign featuring Helena Christensen. This event took place in a friend's loft in Tribeca. The two women have a friendship that started online when Christensen wore and tagged the brand on Instagram. Damas, the founder of Rouje, expressed her excitement about working with Christensen. She stated, "It’s a dream come true that the first time was with Helena." Damas has built her brand around everyday women and said Christensen embodies the Rouje style with her strong personality and fashion sense. The dinner featured a relaxed atmosphere with a jazz trio and candlelight. Many friends attended, including actress Julianne Moore and other notable guests. Christensen wore a floral Rouje dress for the occasion and shared her joy about the campaign. She described it as a dream experience to shoot around Paris in her favorite hotel and brand. Overall, the event celebrated not just a campaign, but the friendship and creativity between Damas and Christensen.