Rumors of Apple television resurface but prospects remain dim

Rumors of an Apple-branded television have resurfaced, but the likelihood of such a product remains low. The idea has been discussed since 2011, with previous predictions failing to materialize. Current market conditions make it difficult to justify an Apple TV. High-quality televisions are widely available at competitive prices, and the TV market operates on low margins, unlike Apple's other product categories. Apple's existing strategy focuses on selling Apple TV devices that enhance any television, rather than producing its own TV. This approach allows customers to upgrade their viewing experience without needing to replace their entire TV.