Sabyasachi Mukherjee sells stake to ensure brand's future

Sabyasachi Mukherjee, a prominent fashion designer, has sold a 51% stake in his brand to the Aditya Birla Group to secure its future. He aims to create a lasting institution that celebrates Indian craftsmanship beyond his personal involvement. A recent encounter at New Delhi airport highlighted his brand's cultural significance. A young woman expressed concern about his legacy, prompting Mukherjee to realize that Sabyasachi has evolved into a movement representing India's rich artistry. At 51, Mukherjee is focused on institutional permanence rather than personal legacy. He emphasizes that his brand should thrive independently, challenging traditional business models and encouraging others to believe in India's excellence.