Sachin Tendulkar tests gear from his brand "Ten X You."

Sachin Tendulkar is testing products from his athleisure brand, "Ten X You," during the International Masters League. This brand focuses on locally made sports gear, with Tendulkar actively involved in product development and quality assurance. Launched last year, "Ten X You" is part of SRT10 Athleisure Pvt. Ltd., co-founded by Tendulkar and former Swiggy executives. The brand aims to provide affordable, premium sports goods, particularly in cricket and training gear. Tendulkar has been seen wearing prototype shoes and apparel during the league. His hands-on approach mirrors practices of other athletes like Michael Jordan and Serena Williams, who also tested their products in competitive settings.