SailGP names Rolex as first Title Partner, rebranding championship to Rolex SailGP Championship

SailGP has announced a new partnership with Rolex, making the Swiss watchmaker the first Title Partner of the racing championship, now called the Rolex SailGP Championship. This agreement marks a significant expansion of their collaboration, which began in 2019. The partnership aims to enhance the championship's global presence and viewer experience. Starting this weekend, the Rolex branding will be integrated across all SailGP platforms, including broadcasts and digital channels. Rolex will also sponsor the upcoming Rolex Los Angeles Sail Grand Prix in March 2025 and continue as the Official Timepiece of SailGP through Season 14. The 2025 season kicks off with the Emirates Dubai Sail Grand Prix.