Sainsbury's discontinues Plant Pioneer Meat Free Steaks

Sainsbury's has discontinued its Plant Pioneer Meat Free Steaks, removing the product from both stores and online. Customers have expressed dissatisfaction, with the retailer confirming the item is no longer available. The exact timing and reasons for the discontinuation are unclear. This follows a trend where other retailers, like Nestle and M&S, have also removed vegan products due to declining demand. Recent data shows a decrease in UK searches for vegan food. Other supermarkets, including Greggs and Tesco, have also discontinued popular items, citing changing customer preferences and efforts to reduce waste.