Sainsbury's launches festive BFG advert as first UK supermarket for Christmas 2024

manchestereveningnews.co.uk — November 5, 2024 at 11:01 AM UTC

Sainsbury's has launched its Christmas advert for 2024, becoming the first UK supermarket to do so. The ad features the BFG, a character from Roald Dahl's story, and highlights Sainsbury's focus on food for the festive season. The commercial debuted on November 1 and shows the BFG and a Sainsbury's employee named Sophie searching for fresh produce. Shoppers have responded positively, with many praising the ad as magical and heartwarming. Sainsbury's aims to help customers create memorable holiday experiences with a diverse range of food products. The collaboration with the Roald Dahl Story Company seeks to evoke nostalgia and joy during the festive season.

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