Sainsbury's launches festive BFG advert as first UK supermarket for Christmas 2024

manchestereveningnews.co.uk — November 5, 2024 at 11:01 AM UTC

Sainsbury's has launched its Christmas advert for 2024, becoming the first UK supermarket to do so. The ad features the BFG, a character from Roald Dahl's story, and highlights Sainsbury's focus on food for the festive season. The commercial debuted on November 1 and shows the BFG and a Sainsbury's employee named Sophie searching for fresh produce. Shoppers have responded positively, with many praising the ad as magical and heartwarming. Sainsbury's aims to help customers create memorable holiday experiences with a diverse range of food products. The collaboration with the Roald Dahl Story Company seeks to evoke nostalgia and joy during the festive season.

With a significance score of 2.9, this news ranks in the top 20% of today's 13592 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 9000 minimalists.

Timeline:

[2.3]

Christmas advertising season kicks off with early releases from major retailers (thesun.co.uk)

132d 4h

Source

[2.5]

UK retailers unveil 2024 Christmas advertising campaigns (express.co.uk)

132d 10h

Source

[1.9]

Dawn French shines in Marks and Spencer's festive ad with magical transformation (express.co.uk)

132d 13h

Source

[2.2]

Dawn French stars as fairy godmother in M&S Food's festive Christmas advert (express.co.uk)

132d 13h

Source

[2.0]

Dawn French stars in Marks & Spencer Christmas ad as festive campaigns launch across UK retailers (dailymail.co.uk)

132d 14h

Source