Sainsbury's launches festive BFG advert as first UK supermarket for Christmas 2024

manchestereveningnews.co.uk

Sainsbury's has launched its Christmas advert for 2024, becoming the first UK supermarket to do so. The ad features the BFG, a character from Roald Dahl's story, and highlights Sainsbury's focus on food for the festive season. The commercial debuted on November 1 and shows the BFG and a Sainsbury's employee named Sophie searching for fresh produce. Shoppers have responded positively, with many praising the ad as magical and heartwarming. Sainsbury's aims to help customers create memorable holiday experiences with a diverse range of food products. The collaboration with the Roald Dahl Story Company seeks to evoke nostalgia and joy during the festive season.


With a significance score of 2.9, this news ranks in the top 20% of today's 14089 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 9000 minimalists.


loading...