Samantha promotes equal pay in Indian film industry

Samantha Ruth Prabhu is promoting pay parity in the Indian film industry by ensuring equal pay for male and female actors in her upcoming production, Bangaram. This marks a significant shift in an industry historically known for wage disparities. Previously, discussions on pay inequality often focused on market value rather than gender. While some actresses, like Priyanka Chopra, have spoken out about their lower pay compared to male co-stars, others argue that pay differences are based on an actor's ability to attract audiences. Samantha's initiative has received praise from industry figures, highlighting its importance in addressing wage gaps. However, the broader industry still faces challenges, as many believe that true pay parity will only be achieved when women-led films achieve box office success comparable to male-led films.