Samsung captures 20% market share in India's 2024 festive smartphone sales
in.mashable.com — October 9, 2024, 09:00 AM UTC
Samsung achieved a 20% market share during India's 2024 festive sales from September 26 to October 6, marking a significant increase in smartphone sales, which grew by 11% compared to last year. The company's unit sales rose by 17% year-over-year, driven by popular models like the Galaxy M35 and Galaxy S23. This growth reflects Samsung's ability to meet diverse consumer needs with a wide range of devices. The shift to online shopping and attractive discounts contributed to the sales surge. The festive season traditionally sees families upgrading gadgets or buying gifts, further boosting demand in a competitive market.