Samsung launched Galaxy S25 series with global marketing campaigns
Samsung Electronics has launched its Galaxy S25 series with eye-catching marketing campaigns around the globe. Each campaign highlights the advanced AI features of the new phones in creative ways. In Australia, Samsung introduced the Galaxy Go Fleet. This innovative fleet of watercraft transformed daily commutes in Sydney and Brisbane into interactive experiences. Passengers could try out the Galaxy S25’s AI features while navigating their day. In Peru, Samsung rebranded a metro train on Lima's Line 1 as the Galaxy AI Train. This train serves over 500,000 passengers daily and provided travelers with unique metro cards and promotional items to celebrate the launch. Chile saw two major events in Santiago. The busy Tobalaba Metro Station was renamed "Galaxy AI," immersing commuters in the Samsung experience. A stunning drone light show with over 300 drones illuminated the night sky, creating a dazzling tribute to the new series. In the United States, Samsung used the Oscars to promote the Galaxy S25 Ultra. They created high-energy ads showcasing the phone's video-editing capabilities, acknowledging stunt performers and their impact on films. The U.K. campaign shared personal stories featuring the Galaxy S25 Ultra. Content creators demonstrated how the phone enhances daily life, such as editing video clips and providing personalized bedtime updates. Malaysia marked the series launch with a spectacular fireworks and laser show over the Merdeka 118 tower. They also held a contest encouraging participants to creatively edit photos using Galaxy AI tools. In Brazil, at Sampa Sky, visitors used the Galaxy S25 Ultra’s camera to capture breathtaking city views from 150 meters above ground. The campaign highlighted the phone's editing capabilities as well. Italy hosted the Galaxy Wintercamp in the Dolomites. Athletes tested the Galaxy S25 Ultra in extreme conditions, using its camera to document their adventures in skiing and ice performances. In India, Samsung held the #PlayGalaxy Cup, an esports event featuring top gamers using the Galaxy S25 Ultra. Participants experienced the phone’s powerful display and gaming enhancements while competing. Finally, Samsung Thailand celebrated with the Galaxy S25 | Here AI am Music Fest. This high-energy event included celebrities, games, and an AI-powered concert, bringing music and technology together to engage attendees.