Samsung leads global TV market for 19th year

Samsung Electronics announced that it remains the world leader in the TV market for the 19th straight year. According to market research from Omdia, Samsung held a 28.3% share of the global TV market in 2024. The company's success is largely due to its focus on premium and ultra-large screens. Samsung also introduced innovative, AI-powered TVs. Hun Lee, a senior executive at Samsung, thanked customers for their ongoing support and emphasized the company's commitment to future TV innovations. In the premium TV segment, priced at $2,500 and above, Samsung captured 49.6% of the market. It also led the ultra-large TV category, with 28.7% of the market for screens measuring 75 inches and larger. Samsung maintained its top position in both QLED and OLED TV sales. The company sold 8.34 million QLED units, achieving a 46.8% market share. In the OLED market, Samsung sold 1.44 million units, resulting in a 27.3% share, with a notable 42% increase in sales from the previous year. At CES 2025, Samsung introduced Vision AI, which personalizes viewing experiences based on user preferences. The company is also expanding its Samsung Art Store, which offers digital art, to more TV models this year.