Samsung reveals AI-powered TVs at Frankfurt Tech Seminar
Samsung Electronics is showcasing its latest AI-powered TV innovations at the 2025 Tech Seminar in Frankfurt, Germany. The event takes place on March 18-19 and gives media and industry experts a first look at new display and audio products before their public release. This year marks the 14th edition of the seminar, where Samsung presents hands-on experiences with its advanced TV lineup. Focus areas include AI-driven picture quality and immersive sound technologies. Samsung's 2025 TVs come equipped with Vision AI, a feature that personalizes user interaction. Tools like Click to Search allow viewers to find information about what they are watching. Live Translate offers real-time audio translations, while Quick Remote turns smartphones into control devices. The new TVs also support seamless communication across Samsung devices. Users can easily transfer files and control multiple devices using one keyboard and mouse, creating a more connected setup. Samsung's OLED TVs now feature Glare Free 2.0 technology, reducing reflections for a clearer picture. The AI-powered NQ4 Gen3 Processor sharpens details, and HDR technology enhances brightness and contrast. The Neo QLED 4K lineup now includes features like advanced local dimming and AI Motion Enhancer for smoother images. The Lifestyle TV series combines technology with home design. The Frame Pro is designed for both entertainment and décor, allowing users to display digital artwork with improved brightness. The Premiere 5 offers a compact projection system suitable for various settings. In audio innovation, Samsung introduces Eclipsa Audio, a new technology that enhances surround sound by optimizing spatial audio. Attendees will get a chance to see it integrated with Samsung's latest soundbars. Benjamin Braun, Samsung Europe's Chief Marketing Officer, emphasized the company's goal of making devices smarter and more connected. Following the Frankfurt event, Samsung will host seminars in Southeast Asia and Latin America to showcase its innovations to more industry professionals.