Samsung unveils Galaxy S25 series with minimal changes, raises questions about future innovation

Samsung has launched its new Galaxy S25 series, which features minimal changes compared to previous models. The design and core specifications remain largely the same as the Galaxy S23 and S24, leading to perceptions of stagnation. Despite the lack of innovation, Samsung continues to be the top-selling Android manufacturer. The company has not introduced significant hardware advancements in recent years, except for foldable devices, which are now facing increased competition. Samsung acknowledges challenges in attracting new customers for its foldable phones. The company’s strategy appears to have shifted from innovation to maintaining existing designs, raising questions about the future direction of its smartphone lineup.