SanDisk rebrands as SANDISK ahead of Western Digital spinoff
theverge.com — December 19, 2024, 06:01 AM UTC
SanDisk has rebranded itself as SANDISK, introducing a new logo that drops its previous inter-capped style. The updated design features a bolder slab serif font and a pixel-inspired "S," symbolizing collaboration and new possibilities. This rebranding comes ahead of a planned spinoff from its parent company, Western Digital, set for next year. The change follows a period of controversy for Western Digital related to data loss issues with its SanDisk Extreme SSD products. The new logo aims to refresh the brand's image as it prepares for its separation from Western Digital. The company has emphasized the importance of collaboration in its new branding approach.