Saudi Arabia becomes a global business hub

Saudi Arabia is becoming an important global business center due to improvements in infrastructure, technology, and tourism. Its location, connecting Europe, Asia, and Africa, makes it ideal for trade. The country is also making it easier for foreign investors to set up businesses. This year, the full opening of Red Sea International Airport and the development of NEOM are expected to further boost its appeal. Saudia, the national airline, is expanding rapidly. Founded in 1945, it is now one of the largest airlines in the region, operating over 530 daily flights to more than 100 destinations around the world. In 2024, Saudia started new routes to Phuket, Thailand, and strengthened partnerships with major airlines like Delta and Virgin Atlantic. This makes traveling from key business hubs such as New York and Paris more accessible. Saudia's Business Class is tailored for comfort and productivity. The seats are spacious with features like fully flat beds and free Wi-Fi. Soon, a new Business Class suite with added privacy will be introduced, along with a seat upgrade program planned for its aircraft over the next few years. To enhance customer experience, Saudia launched a new digital platform called Travel Companion. This AI-driven service provides personalized travel solutions, including hotel bookings and transportation, making it easier for passengers to plan their journeys. Saudia also excels in on-time performance. In 2024, it ranked first globally for departures and second for arrivals, which shows its reliability in travel. The airline highlights Saudi culture through its in-flight dining. Passengers can enjoy traditional dishes and experience Saudi hospitality, such as freshly brewed coffee served with a special touch. Overall, Saudia is gaining recognition, having been named "World's Most Improved Airline" in 2024 and receiving numerous other awards. It is noted for its modern fleet, extensive route network, and strong commitment to customer service.