SEBI mandates official contact details for advertiser verification

The Securities and Exchange Board of India (SEBI) announced that intermediaries must use their official contact details for advertisements on social media platforms like Google and Meta. This requirement aims to reduce online fraud in the securities market. According to the press release on March 21, intermediaries need to register with their mobile numbers and email addresses listed on SEBI's intermediary portal. The move comes as SEBI has seen a significant rise in frauds related to the securities market on various social media platforms. Fraudsters often use these platforms to lure victims with false promises of online trading courses and guaranteed returns. SEBI wants to increase transparency and protect investor interests through this new regulation. Registered intermediaries must update their contact details in SEBI's database by April 30, 2025. After verification, they will be allowed to post advertisements on social media platforms.