Security Bank shifts focus to customer-centric services and wealth management

Security Bank is shifting its focus from competing aggressively in the corporate sector to enhancing customer-centric services. The bank aims to expand its offerings in wealth management and financing for micro, small, and medium enterprises (MSMEs). To attract high-net-worth clients, Security Bank has introduced a "tripod model" for personalized services and launched a new wealth management platform. The bank has received recognition for its efforts, being named the Philippines’ Best for High-Net-Worth Clients at the Euromoney Global Private Banking Awards 2024. For MSMEs, Security Bank has created a dedicated Business Banking Segment, offering various loan products to tap into the largely untapped market. The bank is also leveraging technology to improve operations and customer service across its 328 branches nationwide.