Sega unveils new Virtua Fighter game as developers outline strategy to rival Street Fighter and Tekken

Sega has announced a new Virtua Fighter game, aiming to compete with established franchises like Street Fighter and Tekken. Developers Masayoshi Yokoyama and Riichirou Yamada discussed their strategy, acknowledging the challenges posed by these long-standing competitors. Yamada emphasized the need for Virtua Fighter to evolve beyond traditional competitive gameplay. He noted that the goal is to create an engaging experience that attracts a wider audience, rather than just catering to hardcore players. Yokoyama used a restaurant metaphor to illustrate the importance of accessibility and ongoing appeal. He suggested that Virtua Fighter should incorporate unique features and narratives to differentiate itself, similar to how the Yakuza series revitalized its genre.