Singapore politicians use social media for election engagement

In Singapore, politicians are increasingly using social media and podcasts to connect with voters ahead of the upcoming General Election. This shift follows the 2020 election, where online platforms became essential for engagement during the pandemic. Candidates are now focusing on TikTok and podcasts to appear relatable and accessible. The People's Action Party and opposition parties are adapting their strategies to include more informal interactions online. While social media helps amplify their messages, it does not guarantee electoral success, as seen in the 2023 presidential election where a social media-heavy campaign did not yield significant support. As the election approaches, candidates are balancing online outreach with traditional face-to-face interactions. New laws in Singapore aim to prevent misinformation from AI-generated content, ensuring a fairer digital campaigning environment.