Single Japanese strawberry priced at $19.99 in West Coast

Erewhon, a West Coast grocery store, is selling single Elly Amai strawberries from Japan for $19.99 each. These strawberries are handpicked for their appearance and shipped within 48 hours of being picked. TikTok influencers have shared their experiences with the expensive fruit, noting its sweetness and fragrance. Some users questioned the high price, while others compared it to the cost of eggs. Erewhon stated that the price reflects what consumers would pay in Japan, as air freight costs are significant. The store advises handling the strawberries carefully to maintain their quality.