Skechers faces backlash over Vogue ad perceived as AI-generated

news.yahoo.com December 14, 2024, 09:00 AM UTC

Skechers is facing criticism for a full-page advertisement in the December issue of Vogue, which some consumers believe was created using artificial intelligence. The ad features two women in high heels, while the Skechers sneakers are less prominently displayed. Social media users have pointed out flaws in the illustration, such as odd figures and missing details, leading to accusations of the ad being "AI slop." Critics express disappointment, stating that the use of AI in advertising can make brands appear cheap and insincere. The backlash reflects broader concerns about AI's impact on creativity and job security. Many consumers, particularly Gen Z, are wary of AI's role in marketing and prefer brands that prioritize human creativity over cost-cutting measures.


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