Skoda aims for 100,000 vehicle sales in India

Skoda Auto India aims to sell over 100,000 vehicles annually by 2026, more than double its recent sales. This goal reflects a strategic effort by European automakers to strengthen their presence in India's competitive car market. To attract younger buyers, Skoda is focusing on affordable models with advanced features, including the new Kylaq SUV. This approach targets a demographic seeking European technology at accessible prices. Despite its ambitions, Skoda faces strong competition from Japanese, Korean, and Indian brands, which dominate the market. Currently, European and Chinese brands hold only 4.3% of the passenger vehicle market share in India.