Sky63 Energy Drinks charged for unpaid celebrity advertising fees

Sky63 Energy Drinks faces legal action for failing to pay ₹1.48 crore to celebrities hired for advertising. The complaint was filed by Ayman Entertainment, which arranged the promotions. The company, based in Madhya Pradesh, hired several well-known television actors for social media campaigns. However, after the actors completed their work, all payments were reportedly bounced. Police have registered a case against the owners of Sky63, Tanish Chhajed and Manu Shrivastav, for various offenses, including cheating and forgery. The investigation is ongoing.