Slumberzone New Zealand expands to India with manufacturing unit

Slumberzone New Zealand is entering the Indian mattress market, which is valued at $2.5 billion. The company plans to invest Rs 100 crore to set up its first manufacturing unit in Hyderabad. This facility is expected to produce 1,000 mattresses daily by March 2026 and will provide jobs for 200 to 250 workers. The company aims to open 20 retail stores across India in the next three years. They anticipate reaching $100 million in annual revenue within five years. Slumberzone intends to tap into the rising demand for premium sleep products in India. Founded in 2005 by Ranjay Sikka, Slumberzone is New Zealand's third-largest mattress maker, with annual sales exceeding Rs 200 crore. Sikka emphasized that the brand will bring a unique product experience to Indian consumers. The move aligns with India's "Make in India" campaign to boost local manufacturing. The Hyderabad unit will also serve as an export hub for international markets. The company aims to compete with China's domination in the mattress industry by offering higher quality products. Slumberzone plans to focus on technology-driven solutions and sustainability to strengthen its market position.