SM Prime launches Water for Tomorrow campaign for sustainability

SM Prime Holdings is focusing on water sustainability through its "Water for Tomorrow" campaign. The company is a major property developer in Southeast Asia and has been committed to water conservation since the early 1990s. The need for clean water is increasing due to urban growth and population pressures. SM Prime is working to manage water resources responsibly to help communities. For example, SM City Baguio has a rainwater treatment facility that processes rainwater to meet drinking water standards. This facility received recognition at the 2024 Asia Pacific Tambuli Awards. The company uses advanced technologies to minimize water use. In 2023, SM Prime reported consuming 7.2 million cubic meters of water, with 61% of this water being recycled. This recycled water is used for cleaning, landscaping, and cooling in malls across the region. SM Prime also implements water-saving technologies in its buildings. The E-Com Centers at the Mall of Asia Complex treat wastewater effectively, ensuring it is safe for the environment. Other initiatives include rainwater harvesting at residential developments and programs at their hotels to reduce consumption and promote reuse. This year, SM Prime supports the UN-Water World Water Day on March 22, which highlights glacier preservation. Glaciers are vital for the world’s freshwater supply, and their melting poses global water risks. SM Prime is dedicated to raising awareness and promoting responsible water use among its customers and communities. Hans T. Sy, the company's Executive Committee Chairman, emphasized the importance of water stewardship as an investment for the future. He encourages prioritizing resource protection and security for generations to come.